Segmentation of consumers

The world is rapidly changing, and consumers are becoming increasingly complex in their patterns of behavior. This makes heavy demands on the segmentation tools needed to capture the profile of the consumers – and here we have to take a number of parameters into consideration, such as geography, demography and lifestyle.

NN Markedsdata has specialized in safe knowledge of the market, knowledge that comes very close to the consumers. Through many sources we generate knowledge that can be used to support sales and marketing activities.

In order to support a direct mail or telemarketing campaign it is a must to have an analysis of the existing customer database worked out, in which a sharp profile is made of the loyal customers in the core target group. Then we make a ”look-alike” profile, which will reply in detail to the question of what the most loyal customers look like. The intention is subsequently to recruit new customers with the same profile. Having the right subject is what makes it a success. Based on the customer analysis we find the right subjects that match the criteria of for instance age, income, lifestyle etc. We find the name, address and telephone number of the specific persons who will most likely buy your product. This secures the best possible response to your campaigns.