CAMEO

CAMEO is a segmentation tool, like Mosaic and other segmentation tools on probability level, made for companies to improve their knowledge of their clients and target their marketing campaigns.

Cameo is built on probably the biggest research and development programme in the DM Industry by using a wide variety of country-specific datasets from national Census's through to Government Registers. Each classification provides a unique insight into the geo-demographic and socio-economic profile of that country's population.

CAMEO is present in 33 countries, which gives the product many possibillities.

CAMEO International is a single classification system that can be used to profile customers from any country in the world and understand them as a 'whole' in terms of their life stage and affluence. This classification is designed for international organizations who want to look at their market as one global market rather than individual national markets. It enables them to understand consumer profiles in one country, and translate them with ease to identify prospects with a similar profile in different countries as the adoption of an international coding system enables marketers to identify similar neighborhood types in different countries.

That means that if, for example, a Danish company is selling prestigious furniture in Denmark and wants to extend its business operations throughout Europe, or even as far as The USA or Asia it can do so quite easily. Buyers of prestigious furniture will be similar in terms of their affluence and life stage in any country so by enhancing your Danish client database with the CAMEO International codes you can with ease identify the key segments you need to target in other countries.

For further information please do not hesitate to contact us.

CAMEO is present in the following 33 countries: