finnish consumers

NN Markedsdata gives you access to direct marketing in Finland towards consumers.

Our aim is to provide you with knowledge so you can segment the market, select the right target groups and thereby optimize the sales- and marketing activities. Updated and complete customer data is a must for a successful campaign.

Both the Lifestyle and Public Register database gives you the possibility to target and spot potential buyers more precisely.

List broking

With list broking you can rent addresses from existing customer databases in which the customer profile matches your target group. Examples are mail order buyers, club members, seminar participants and subscriber lists etc. List broking may only be used with complementary, non-competing products.

Marketing Protection

The central national register maintains a list of people with marketing protection called the Robinson list.
All companies, who approach the consumers directly, are obliged to update their database against the Robinson list every quarter and thereafter sort out all consumers who are on this list. It is the companies’ own responsibility to do this.

If the consumers have specifically requested to be contacted by the company, they are not obliged to sort out the persons concerned.
In Finland there are also other lists, which excludes potential customers. There are lists of deceased, minors (<18 years old) and expatriates etc.

Public Register database:

• The Public Register (=SPAR)
• Both landline and mobile numbers
• Segmented data for analysis/DM/TM
• Selection on age, gender, income, socio economic groups, kids, age of kids, etc.
• Deceased

Lifestyle database:

• Segmented data for DM/TM
• 39 interest groups, gender, age, socio economic groups

List broking:

• Both mail-order lists and subscriber lists (approx. 150 lists)