the Lifestyle database in Finland

Basic information:

  • More than 350.000 subscribers (name & addresses), who thinks positive about direct marketing. 
  • There are approx. 86.000 subscribers with phone numbers 
  • 39 interest areas concerning home, hobbies, leisure and work 
  • The database is continuously updated

The 39 interest areas are: 

1. Children and youths shares21. Summer cottages, RCI shares
2. Food, household, kitchen app.22. Cars and car accessories
3. Sewing and handicraft 23. Boats and ships, accessories
4. Animals 24. Caravans
5. Furniture and decorating25. Travelling and holidays
6. Do-it-yourself kits26. Home country travel
7. Gardening and plants27. Foreign country travel
8. Household electronics28. Photographing, home videos
9. Movies and videos 29. Computers and software
10. Clothes and fashion 30. Adult education
11. Health and beauty31. Sports
12. Home shopping32. Camping and hiking
13. Music 33. Hunting and fishing
14. Classical music 34. Building and renovating
15. Light music 35. Nature and conservation
16. Pop-/rock music 36. Collector’s items
17. Theatre, arts and culture 37. Charity
18. Banking and insurance services38. Science and technology
19. Books and magazines 39. Natural products
20. Investments


Additional selection criteria:

  • Age 
  • Gender 
  • Size of household 
  • Type of living 
  • Background: PC, TV, sat. 
  • Date of joining 
  • Moving time 
  • Phone number 
  • Mosaic-classification



Submit your information below if you want to be contacted by an employee.