Consumers in Sweden 

NN Markedsdata gives you access to direct marketing in Sweden towards consumers.

Our aim is to provide you with knowledge so you can segment the market, select the right target groups and thereby optimize the sales- and marketing activities. Updated and complete customer data is a must for a successful campaign.

List broking
With list broking you can rent addresses from existing customer databases in which the customer profile matches your target group. Examples are mail order buyers, club members, seminar participants and subscriber lists etc. List broking may only be used with complementary, non-competing products.

Marketing Protection
The phone book register maintains a list of people with marketing protection. This register is called the Nix Register. People can choose to be registered for two different kinds of marketing protection:

• DM
• TM

The Nix Register contains approx. 1.550.000 persons who do not want telemarketing and around 70.000 people who do not want direct mail.

All companies approaching consumers directly are obliged to update their database against the Reservation Register every quarter and thereafter sort out all consumers who are on this list. This does not apply for all databases with customers, but only when new markets are approached.

Public Register database:

• Segmented data for DM
• Segmentation on gender, age, children, income etc.
• Possibility for telephone number enhancement 9 mio. persons

Phonebook database:

• Segmented data for analysis/DM/TM
• Selection on age, gender and geography

Lifestyle database (Postiad):

• Segmented data for DM
• 900.000 members
• 28 different interests
• Selection on age, gender, income etc.

List broking

• Both mail order lists and subscriber lists