the Lifestyle database in Sweden

Basic information:

  • More than 900.000 subscribers (name & addresses), who thinks positive about direct marketing 
  • 28 interest areas concerning home, hobbies, leisure and work 
  • The database is updated continuously 
  • There is no phone numbers in the database but it is possible to enhance with phone numbers

Interest groups:

1. Hobbies, Spare time 15. Interior Design
2. Fitness 16. Boats and boat accessories
3. Music and electronics 17. Clothing and fashion
4. Mail order18. Cooking
5. IT and Internet 19. Travel and holidays
6. Stocks and shares 20. Beauty and health
7. Do-It-Yourself 21. Cars and technical details
8. Children and youth 22. Education & personal
development
9. Garden23. Hunting and fishing
10. Theatre, art and culture 24. Health and diet products
11. Newspapers and books 25. Animals
12. Collector’s items & investments 26. Social Events
13. House and Cottage 27. Games and lottery
14. Photo and video28. Golf


Additional selection criteria:

  • Age 
  • Gender 
  • Geography


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